Sales and marketing for technology companies

BentonsEdge helps companies set strategy, select the right sales targets, and define and communicate what they do. We create written and illustrated content and implement in all mediums.  We can manage roll-out for you or support your internal resources.


BentonsEdge typical engagements


BentonsEdge typical clients

Our clients often provide intangible products and services, such as software, professional and financial services. Our clients are often introducing new products, services and business models, and therefore face communications and sales challenges.


BentonsEdge mission statement

Clarity in thought.  Simplicity in communication. Continuous improvement. Results for clients.



BentonsEdge value proposition

Click for information on defining your value propostion.
By applying our process, you will define what you are selling

You will achieve clarity in your story and focus is your sales efforts.  Selling your products and services will become the easiest thing your sales force and sales representatives can do on any given day, increasing sales for you. Time you spend managing sales and marketing will decrease.


BentonsEdge working relationship with clients

BentonsEdge will challenge, lead and deliver. BentonsEdge is high-touch and low-maintenance.



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Message from the CEO

Dan Davison, CEO

Thank you for visiting our website. See how your peers are overcoming sales, marketing and communications challenges, in the links below.
– Dan Davison, Founder & CEO, BentonsEdge LLC

Selling into a Conservative Industry

Mark Reighard, CEO, Avchem

"We shocked the industry by winning the largest service contact of the decade."
– Mark Reighard, CEO, Avchem

Writing a winning proposal.

Frank Kimball, SVP Sales & Marketing, Avchem

“We faced a must-win proposal effort.”
– Frank Kimball, SVP Sales & Marketing, Avchem

Differentiating a service business in a “me-too” industry.

Jason Fiehler, CEO, Infuz

“We would not have gotten as far as we did as fast without BentonsEdge.”
– Jason Fiehler, CEO, Infūz

Helping a technical team gain market acceptance.

Bill Smith, Group Manager, Advanced Tooling Solutions, Inc.

“BentonsEdge helped us simplify our message and gain market acceptance quickly.”
– Bill Smith, Group Manager, Advanced Tooling Solutions, Inc.

Getting a launch customer for a medical device.

Ric Baldini, President & CEO, REaladi, Inc.

“Our relationship with our launch customer was so effective that they invested our company.”
Ric Baldini, President & CEO, REaladi, Inc.


Recent applications of BentonsEdge Value-Story Selling™: