Elements of the Lead-generation service
Sales time in typical company without lead generation
Sales time in company with lead generation
Think you can get people to contact you by just writing about your new technology, great ideas, or by giving away white papers? Click on the graphic for more.
Related:
Bring this knowledge into your company in a one-day seminar, with the BentonsEdge Lead-Generation Workshop.
Lead-generation strategic marketing includes the services required to raise awareness with your contacts and efficiently convert them into sales leads. Part content-service, part website and part automation, we have assembled the marketing tactics you need into a strategic marketing process that will feed your sales pipeline and increase sales.
Sales Strategy: We use the PAIN – SOLUTION – GAIN sales strategy to develop messages centered on your customers, not your products, making your sales & communications relevant to your prospects & customers, and therefore increasing the number who opt in for ongoing communications.
Niche Marketing website:
In three clicks or fewer, prospects are coaxed to identify themselves, request more information or request a contact. Content is optimized to be found by relevant web searches, bringing more prospects to the site. We optimize your site to make it easy for search engines to serve up your site when prospects go searching.
Metrics and measurement: Visitor’s page hits and other behavioral information is tracked so that 1) their interests can be observed 2) deeper, more relevant leads can be delivered to your sales team 3) future communications can be targeted to individual visitors’ interests.
Works with CRM Software: The lead-generation program works with your existing prospect and customer database, in-house or web-based CRM system. We can develop and manage a name-acquisition program as well.
Visual selling tools: We develop one-page visual content that presents complex information simply. This alone will differentiate you from your industry. Topics are determined initially by you and adjusted as prospect’s behavior on the site is observed and tracked.
Direct visual e-mail marketing to your prospects: Every month your contacts will receive an original, visual story on a topic relevant to them, and to your company. We interview you and your customers to get the story right. We write all companion e-mail copy for you based on what we learn. Our visual-story e-newsletters are available as a stand-alone subscription service, or as part of our turn-key managed lead-generation program. The e-mails contain brief copy with thumbnail graphics urging your contacts to click through for the one-page visual. Visual communication saves time and improves comprehension, which helps your audience associate value and clarity with your brand.
Blogs and other sites: As we collect click-though behavior and learn more about the interests of your prospects, we look for passive opportunities to post written and visual content to blogs, life-style sites, trade press, other web sites, and niche marketing tie-ins. All lead back to your lead-generation site and your pipeline.
Contact us to find out if lead-generation strategic marketing is right for your company.
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