Portfolio of recent work

Value-Story™ selling tools

Bizmanualz uses Value-Story™ visual selling tools and methods in their sales efforts to gain business process consulting clients.

 

Sales process communication

Our client hired industry insiders to augment sales efforts. BentonsEdge built a sales process communication system, enabling quick, practical training and speeding their ramp-up into the sales force.

Sales process: in detail

We added further value to the sales training by illustrating details of milestones and hurdles along the sales process, which are discussed in terms of peaks and valleys.

 

Identify hard and soft costs

Our client's sales efforts required creating awareness of several costs of doing business that were either hidden in several budgets, or not budgeted at all. Our Value-Story™ worksheet was a critical tool for their salespeople to get an audience with the buyer.

 

Process Illustration

BentonsEdge was invited to offer sales expertise to the entrepreneurs in the Chairman's Innovation Initiative program at Boeing. We provided a simple depiction that demontrated the critical stages of our process, and illustrated our willingness to accompany the trainee along the arduous path.

 



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Message from the CEO

Dan Davison, CEO

Thank you for visiting our website. See how your peers are overcoming sales, marketing and communications challenges, in the links below.
– Dan Davison, Founder & CEO, BentonsEdge LLC

Selling into a Conservative Industry

Mark Reighard, CEO, Avchem

"We shocked the industry by winning the largest service contact of the decade."
– Mark Reighard, CEO, Avchem

Writing a winning proposal.

Frank Kimball, SVP Sales & Marketing, Avchem

“We faced a must-win proposal effort.”
– Frank Kimball, SVP Sales & Marketing, Avchem

Differentiating a service business in a “me-too” industry.

Jason Fiehler, CEO, Infuz

“We would not have gotten as far as we did as fast without BentonsEdge.”
– Jason Fiehler, CEO, Infūz

Helping a technical team gain market acceptance.

Bill Smith, Group Manager, Advanced Tooling Solutions, Inc.

“BentonsEdge helped us simplify our message and gain market acceptance quickly.”
– Bill Smith, Group Manager, Advanced Tooling Solutions, Inc.

Getting a launch customer for a medical device.

Ric Baldini, President & CEO, REaladi, Inc.

“Our relationship with our launch customer was so effective that they invested our company.”
Ric Baldini, President & CEO, REaladi, Inc.


Recent applications of BentonsEdge Value-Story Selling™: