Recruit, train and manage your sales team

With the elements in place – value proposition, marketing strategy, sales strategy, and sales tools, it is time to recruit, train and coach your sales team. BentonsEdge is there for you.

We create job descriptions, manage the recruitment process, screen applicants for ability to executive the sales strategy.

Sales candidates can be hired into your organization or ours under contract to you. Either way, we actively manage your sales efforts to realistic revenue metrics validated in the Value-Story™ phase.

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Message from the CEO

Thank you for visiting our website. See how your peers are overcoming sales, marketing and communications challenges, in the links below.
– Dan Davison, Founder & CEO, BentonsEdge LLC

Selling into a Conservative Industry

"We shocked the industry by winning the largest service contact of the decade."
– Mark Reighard, CEO, Avchem

Writing a winning proposal.

“We faced a must-win proposal effort.”
– Frank Kimball, SVP Sales & Marketing, Avchem

Differentiating a service business in a “me-too” industry.

“We would not have gotten as far as we did as fast without BentonsEdge.”
– Jason Fiehler, CEO, Infūz

Helping a technical team gain market acceptance.

“BentonsEdge helped us simplify our message and gain market acceptance quickly.”
– Bill Smith, Group Manager, Advanced Tooling Solutions, Inc.

Getting a launch customer for a medical device.

“Our relationship with our launch customer was so effective that they invested our company.”
Ric Baldini, President & CEO, REaladi, Inc.

Recent applications of BentonsEdge Value-Story Selling™:

• Selling a new service into a conservative industry.
• Writing a winning proposal.
• Differentiating a service business in a "me-too" industry.
• Helping a technical team gain market acceptance.
• Getting a launch customer for a medical device.